Did you know that @Dior has taken the first step into the virtual beauty space? 🤩

Their first digital collection is now available in a digital metaverse. To enter the universe, users create 3D avatars of themselves. Offering the collection digitally is hugely appealing for the younger demographic. Making it a perfect strategy for Dior’s Gen Z target 👏.

Since the beginning of the pandemic, virtual launches and digital metaverses have become mainstream as beauty brands find innovative ways to meet the demands of shoppers – and they seem set to stay.

Find out who else has gone digital for their launches 👉🏼 https://bit.ly/3jClDqa