What do you see? A jar of supplements? Or pillows?

We think @ikea’s #tomorrowstarttonight campaign is simply brilliant 💚. Highlighting the benefits of sleep by comparing their bedding range to products that promise energy and clear-headedness but hardly ever deliver. This misleading image is actually pillows to snuggle into that provide the authentic benefit of 💤.

Check it out 👉: https://bit.ly/3jtB6ce