Hershey’s amazing award-winning campaign celebrates women

Hershey packaging celebrating international women's day with she/her packaging

We love how @hersheys played on their iconic brand name to make a statement for International Women’s Day 💚 They created a range of wrappers for “Her” and “She” and invited local artists to create the packaging design 💡. ⠀

The whole campaign was incredibly successful with the iconic bars selling out in no time. The support on social media also went gangbusters by Hershey’s opening up their gallery for all women to submit their work across a range of arts. Within a week the campaign received more than 1️⃣ billion impressions and earned $300k in media. ⠀

The judges at @d_and_ad Awards loved it too, awarding the most prestigious recognition across a variety of categories. Simply amazing 🌟

Check it out 👉https://bit.ly/3DorG9C